Ok, maybe this is not the easiest program to promote to the public as a fire safety educator.  However, it is an interesting marketing campaign aimed at a demographic that we might not normally reach with our injury prevention programs.

The Safety Is Sexy Campaign’s mission is “To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, cool and smart.”

Learn more about the campaign at http://safetyissexy.blogspot.com/.

If sexy is not a way for you to promote helmet safety to adults, how are you getting this message out there?

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